Teacher Insights: New Generation Ahead at the 2nd Philippine Retail Summit (PRS) “#GenCX: The Ultimate Retail Disruptor”

How do you see the way you consume nowadays? For a millennial like me, I get the best of both traditional and e-commerce (online shopping) in my daily needs. I get to shop with my mobile phone without the hassle of going out. On the other hand, going to retail stores give me a sense of confidence of buying things without flaws.

There is no doubt that retail is experiencing a tremendous amount of change. With record number of retail platforms going online and legacy brands shutting down, one can surely say that the retail disruption we have heard of has now arrived. While physical stores aren’t going anywhere, there’s no doubt that digital technology, connectivity and online retailing are steadily influencing the need for omnichannel experiences.

Whatever side of a consumer you are, it made sense that it is indeed help us improve our lives and the economy as well. The question is this: with all the demands and benefits retail and online market, is the market will be “disrupt” or “be disrupted?”

On March 14, 2019, this question will be answer. As over 300 delegates will gather for the 2nd Philippine Retail Summit (PRS) with a theme #GenCX: The Ultimate Retail Disruptor. The annual convention will happen SMX Aura Convention Center, Philippines and expect that it will change the way you see Retail and E-commerce today.

Who is GenCX?

What is GenCX? For starters, this connotes for “Generation Customer Experience.” The way the market grows focus in this main component towards success: GOOD CUSTOMER EXPERIENCE. Today, it doesn’t matter how expensive the product/service is. It’s all about good customer experience.

This year’s PH Retail Summit revolves on the shifting consumer behavior, resulting in the disruption of the normal market habit. The convention will focus on the Generation of Customer Experience. GenCX are the modern customers of the digital era and the main culprit for the retail disruption. Several brands have come together to exchange valuable insights in curating formats and framework to deliver the best customer experience possible.

Speakers from Facebook, Google, Zalora, Lazada, and Jollibee, together with other Retail Associates are set to share justified insights that are relevant in dealing with the complex #GenCX market.

GenCX Panel includes Social Media Influencer Dani Barreto, Bloggers like Peter Jan Icogo and Jill Tan, and Restaurateur Kian Kazemi.

More about PH Retail Summit

The convention aims to inspire retail business owners to stay competitive in the world of retail.  Its goal is also to keep up with the demands of the new generation.

Due to the success of the first PRS, Retail Associates sets to deliver a bigger scale of the summit this 2019. Other prominent partners, Hewlett-Packard (HP) and PMCM together with other media partners will cover the much-awaited event.

Numerous retail operators from local and international brands in the country had also expressed their desire to join the #GenCX. The generated attention of this summit has exceeded expectations. Key government officials also took time to acknowledge the efforts of converging the diverse Philippine retail industry into one event.

For more updates, you can visit their official Facebook page or the official website www.philippineretailsummit.com.

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