What makes a lifetime partner for you? He/she is someone you trust and wants to be with every season of your life. And in this generation where trust is very important, we need a partnership that’s unbreakable and grounded in the right foundation.
For me, I found this lifetime partner when I was 24 years old. I was not ready to commit at first, still trying to know what to do with my life. But I learned that as long as you’re with the right people, everything will just fall into place. And that’s a great feeling right there. Knowing that you have someone to back you up in every milestone, every trial, and every victory.
Being a client of Sun Life Financial for 4 years is like having a “lifetime partner.” My good companion with my financial goals and the one who leads me towards my dreams. They might just an insurance company, but they become my “kaagapay at KAAKBAY” in life.
For this season, Celebrities and Sun Life Ambassadors are also sharing their heartfelt stories about how they start and the PEOPLE behind their success. With the “KAAKBAY Video Series,” Piolo and Inigo Pascual, Enchong Dee, Matteo Guidicelli and Charo Santos Concio shared their real-life stories on how they started their showbiz career, their UPs and Downs, and the life of their “partners” who supported and believed in them.
What “KAAKBAY” Looks Like?
Through the stories of lifetime partnerships shared by Piolo, Inigo, Enchong. Matteo, and Charo, Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential. “Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey,” Sun Life Chief Marketing Officer Mylene Lopa said. ”We are committed to helping them make life brighter.”
Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well. “This brings truthfulness to their testimonies of having found a lifetime partner ‘kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos,” she said.
Sun Life as your Lifetime “KAAKBAY”
Providing lifetime financial security awareness to people, “KAAKBAY” is Sun Life’s latest effort geared towards renewing its commitment to becoming the Filipinos’ lifetime financial partner and its purpose of providing its clients with lifetime financial security, which it has been championing since it introduced life insurance in the Philippines in 1895.
”Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs,” Lopa said. ”And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.”
Meanwhile, the soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx. ”It’s a song you can dedicate to an important person in your life,” he said. ”We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them.”
The ‘Kaakbay” videos will be posted on Sun Life’s Youtube channel, @SunLifePH, with a new one premiering every week beginning July 13. Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.