Shuvee Etrata Enters Her ‘Femme Era’ as Brand Ambassador for Practical, Everyday Hygiene

Femme has officially introduced rising star Shuvee Etrata as its newest brand ambassador. The Pinoy Big Brother: Celebrity Collab Edition alum now leads the “Femme Era” campaign, which emphasizes the importance of smart spending and practical hygiene choices for modern Filipinas amid rising costs and endless product options. Femme has long celebrated the confident, driven […]
There’s More to Your Sensitive Skin: Cetaphil continues the National Healthy Skin Mission on its 6th year with Anne Curtis and its most advanced solution for redness-prone skin yet

This year, Cetaphil’s National Healthy Skin Mission (NHSM) returns with a bold reminder: “There’s More to Your Sensitive Skin.” Now in its sixth year, the campaign in collaboration with Watsons aims to go deeper—educating Filipinos on the many faces of sensitivity, from redness and irritation to rough texture and post-inflammatory pigmentation. When it comes to […]
Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

Cetaphil continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin. Unveiled at a high-touch, sensorial launch event that featured Atasha Muhlach […]
Greatness Unleashed: Here’s How Runners Are Going Beyond Their Wellness Journey

Southstar Drug and Maxicare Healthcare Corporation’s Run For Wellness officially kicked off last June 22 at the University of the Philippines Diliman in Quezon City, where participants unleashed greatness and filled the university grounds with buzzing energy as they celebrated each other’s journey to wellness and healthier lifestyles. The yearly anticipated running event’s first leg […]
Me Time That Makes Mom Life Work: Anne Curtis on Maintaining Wellness While Doing It All

Anne Curtis has always embraced life on the go. As someone who wears many hats as an actress, host, entrepreneur, and hands-on mom, her schedule rarely slows down. With so much on her plate, she’s come to realize that feeling good inside is key to showing up fully—for work, for her family, and for herself. […]