Garmin has launched its Women of Endurance campaign for Mother’s Day 2026, spotlighting the everyday resilience of women – especially moms – and the physical and mental demands they face as they navigate across multiple roles in daily life. The campaign draws a parallel between the kind of endurance that athletes face – and how it isn’t that different from what women go through daily, though their struggle often goes unnoticed.
Through a series of illustrations created in partnership with female artist Chouyi, these everyday moments are reimagined through illustrations captured in vibrant color and delicate brushwork. These familiar moments are captured through a new lens: carrying a child up flights of stairs mirrors the intensity of a HIIT session, the walk home after a long day becomes the race to the finish line, and chasing toddlers or managing household chaos adds up to something like a 10km obstacle course. Together, these artworks capture the lived experiences of Women of Endurance, revealing levels of focus and resilience comparable to athletes facing high-intensity challenges.
Making Fatigue Visible
While these illustrations put these moments into perspectives, tools like Garmin wearables can help make that day-to-day fatigue easier to spot and understand.
The exhaustion that mothers endure in daily life is often accumulated by chronic “invisible fatigue,” which is difficult to quantify and therefore frequently overlooked. Psychological research indicates that while women report fatigue more often than men, their exhaustion is often underestimated by others. This gap means women’s fatigue is often felt but overlooked, even as it highlights the remarkable adaptability and resilience they demonstrate under prolonged pressure and demands.
This is what Garmin brings into focus with this campaign, aiming to help women understand that Garmin wearables can be their partner to prioritizing their health everyday.
Garmin wearables serve as the ultimate everyday companion based on health science, integrating Heart Rate Variability (HRV), stress levels, and sleep quality metrics into Body Battery levels, an intuitive score from 0 to 100 to quantify energy levels that help women visualize their exertion and prioritize recovery. Garmin recommends that women leverage their wearable data to establish a personalized recovery rhythm with five key approaches:
- Identify Fragmented sleep: Frequent parenting interruptions disrupt energy recovery. Garmin Sleep Coach powered by Firstbeat Analytics and personalized metrics helps pinpoint low-quality rest periods, enabling timely routine adjustments or to seek support.
- Monitor Stress Trends: Sustained high-stress levels signals that the body is under strain. Simple guided breathing exercises help shift the body back to a relaxed state.
- Track Recovery and Immunity: HRV often exhibits fluctuates around menstrual cycles, inadequate recovery, or just before illness. Monitoring these data trends allow women to prioritize rest preemptively.
- Observe Dietary Impacts: Garmin’s Lifestyle Logging feature tracks the effects of caffeine, alcohol, or high-sugar foods on metrics like respiration rate, helping women align nutrition with their body’s actual needs.
- Embrace Active Rest: Like elite athletes, intentional rest is essential for continuous performance and general well-being.
Through the Women of Endurance campaign, Garmin encourages women, especially mothers to take back control of their physical well-being. Only by bringing hidden energy depletion to light, real and lasting recovery can begin.
This Mother’s Day, Enjoy Exclusive Deals
To celebrate this campaign, Garmin is offering up to 18% off select wellness watches – a perfect gift for anyone looking for something thoughtful for their moms’ everyday health and lifestyle. The Garmin Lily 2, Garmin Lily 2 Active, and Garmin Venu 3/3S are designed for daily wear, making them easy, thoughtful gifts to help moms stay in tune with their health. The promotion is available until May 10, 2026. Get yours today at all Garmin Specialty Stores, online through the official Garmin website, through Kinetic, and on the brand’s official stores on Shopee and Lazada.
