Globe, SMAC partner anew for the Hapag Movement


Globe and SMAC’s inspiring campaign, “Ibalik ang Sarap ng Pasko sa Hapag” is here to let your beauty bloom into a force for good.

As you revel in the joy of finding the perfect beauty treats for your holiday look, your purchases at SM Retail affiliates, become a powerful act of kindness, transforming your holiday shopping into an opportunity to support families in need through the Hapag Movement.

“Every beauty product you choose carries a deeper significance. With each swipe of your SMAC, you’re not just expressing self-love but also extending a helping hand to disadvantaged Filipino families,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.

“At Globe, we believe in the power of meaningful partnerships, and with SMAC, we’re making each beauty purchase a step toward a brighter, more hopeful world,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

As you navigate through the aisles of your favorite beauty shops at SM, your selections can spark a ripple of generosity. Make your celebrations resonate with the spirit of giving by donating SMAC points while picking out your holiday must-haves at the following stores:

SM BEAUTY (January 2-31, 2024): Extend your season of giving into the new year, with the opportunity to donate up to 800 SMAC points with your beauty purchases.

THE BODY SHOP (January 2-31, 2024): Embark on a journey of conscious consumption by donating 50 SMAC points when you avail of eco-friendly products.


The Hapag Movement, which brings together technology, corporate social responsibility, and community care, aims to help 500,000 Filipinos facing involuntary hunger. Determined to make a lasting difference, Globe and SMAC partnered again this year to help expand this noble cause, aligned with Globe’s commitment to creating sustainable futures and eradicating hunger.

Involuntary hunger continues to afflict Filipinos, with about 1 in 10 families saying they experienced hunger at least once in the past three months in a Q3 2023 Social Weather Stations survey.

Redefine beauty this holiday season where every makeup, every fragrance becomes a symbol of compassion and change.  Shop, donate, and be part of this extraordinary movement that combines looking great with doing good.

This year’s fund-raising initiative for the Hapag Movement is backed by the following brands:

  • SM Fashion at the SM Store
  • Levi’s
  • Forever 21
  • Ecco
  • Simply Shoes
  • The Body Shop
  • SM Beauty Section at the SM Store
  • Our Home
  • Crate & Barrel
  • Kultura
  • SM Appliance Center
  • Surplus
  • Sports Central

Learn more about Globe and SMAC’s collaboration by visiting https://digiweb.smac.ph/perks/ibalik-ang-sarap-ng-pasko and  https://www.globe.com.ph/globeofgood.

Related Posts

No Comments

Leave a Reply

%d bloggers like this: