Sun Life Philippines and Matteo Guidicelli for #MakeItMutual Vlogs Campaign

Sun Life Philippines and Matteo Guidicelli for #MakeItMutual Vlogs Campaign

Millennials nowadays have very extravagant and expensive ways of living. I can testify to that because I’m technically one of you guys! There are two sides of it when you look closely. From the way we dress to our gadgets today, it’s hard to believe that most of us know the latest trends and work the hardest to avail those. But more than just trends and expensive buys, we all have plans too; big plans that we often called #LifeGoals. Whether its travel, dream home or brighter future ahead, most of us even in our early age worked hard to make it happen. But what if the hard work wasn’t enough? Would you still able to save for your #LifeGoals?


From the way you see millennials’ social media sites, you can tell most of their interest #LifeGoals.

On the other side, we tend to spend too much to all those expensive trends with no caution. Next thing you knew it, the odds of life comes rushing in and we have no savings nor extra money to save us. So what side do you choose? And what are the things that can help us achieve our #LifeGoals?

For most of us, our financial literacy is not commonly famous for millennials like me. It often considered as a “scary thing” to talk about nor to discuss. Mutual Fund is one of them. It’s so complicated and risky for youngsters like us to understand and to get into. And because of that, only a few people would want to take advantage of its benefits. Which is sad by the way because, at the end of our youth season, there are no plans to gear us up for the future.


That’s why Sun Life Philippines are always in the loop to make Financial Literacy be more engaging and relevant for us millennials. With their millennial ambassador Matteo Guidicelli and with cooperation with Sun Life Asset Management Company Inc. (SLAMCI), Sun Life Philippines is launching an engaging Vlogs (Video Blogs) to simply educate us millennials about financial literacy without the fuzz and scary thoughts. It aims to teach Filipinos, including our millennials about how investing can help make their #LifeGoals come true.


A Vlog campaign entitled “Make It Mutual”, the videos will tackle topics relevant to personal finance, such as growing one’s money, beating inflation and investing regularly. I know that it is scary at first and sort of intimidating because of its deep terminologies. But to make it easy for us to relate these terms in real life, they make the topics more relevant and engaging to us to be familiar with like travel, fashion, and fitness, among others. And to make it more accessible, all videos will be posted on different social media sites.


SLAMCI President Valerie Pama explains that the company is committed to helping more Filipinos to discover the benefits of investing so they may reap its rewards. “We all have goals that we want to accomplish, such as buying a house or a car, fulfill our travel goals or planning a wedding. There are goals that require significant amount of money, and sometimes, Filipino become discouraged knowing how much they need to raise to fund their #LifeGoals. We like to show them that by saving and investing in mutual funds, all their dreams can become a reality. And that’s how “Make It Mutual” campaign is all about.”

Sun Life is also behind the “Slam the Scam” campaign which likewise starred Matteo, who shared tips on what to consider when choosing an investing company in order to avoid dubious organizations.

“I’m thankful for the opportunity to lead another financial literacy campaign for SLAMCI. It’s definitely relevant and timely,” Matteo said. “I myself have life goals I’d like to pursue, and I’m happy to share that ever since I ‘made it mutual’ with SLAMCI, I’ve been well on my way to achieving all those goals. It would be great if more Filipinos can experience the same.”

The “Make It Mutual” campaign is just the first of Sun Life’s series of financial literacy initiatives this year. According to Sun Life Chief Marketing Officer Mylene Lopa, more will be launched in the coming days as Sun Life rolls out its Financial Independence Month campaign this June. “We remain committed to this cause. Sun Life is always eager to promote it in ways that are creative, relatable, and easily understandable” she said. “We will never tire of advocating financial literacy to Filipinos.”


So millennials should not be on both sides of the both. Let’s make it mutual with our financial growth and make Sun Life as your #MutualChoice to achieve your #LifeGoals. Visit their Facebook page and their website at http://brighterlife.com.ph/makeitmutual/ to know more about financial goals that are right for you.

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