Sun Life of Canada (Philippines), Inc. has revealed its sustainability agenda as a commitment to helping Filipinos achieve the freedom to live brighter. This is in time with the Philippines’ celebration of its independence this June.
“Serving Filipinos for 128 years now, Sun Life has always prioritized sustainability – not just in its Philippine office but also in the global organization where it belongs to,” Sun Life Philippines CEO & Country Head Benedict Sison said. “As a life insurance and asset management business, we are naturally aligned with the sustainability goals, apart from pursuing philanthropic and environmental projects.”
Aligning with the United Nations Sustainable Development Goals
Sun Life’s commitment is expressed through initiatives that support the United Nations Sustainability Development Goals and are anchored on focus areas where it can have the most positive social and environmental impact, including Increasing Financial Security, Fostering Healthier Lives, Advancing Sustainable Investing, Operating as a Trusted and Responsible Business, and Uplifting Communities.
Over the years, Sun Life has been staunchly advocating these causes. A peek at the company’s sustainability journey thus far is available at www.sunlife.co/SustainabilityPH.
“Sun Life commits to a sustainable future by creating a positive impact on our stakeholders in the way we operate,” Sison said. “We aspire for our people and our solutions to make a difference in Filipino lives, empowering them to achieve financial security and healthier living for generations to come.”
Marking Financial Independence Month
In line with its goal to increase financial security among Filipinos, Sun Life is once again marking June as Financial Independence Month, with the goal of empowering Filipinos through relevant and engaging content that express the message, “Freedom starts with a choice. Kaya mo ‘yan!”
“We introduced Financial Independence Month in 2015, and we aim to keep the conversation going,” Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said. “Our rallying cry for this year shows our confidence in the Filipinos’ power to bring their goals to life. And as they make the choice to pursue financial freedom, Sun Life will be here to walk the journey with them, with the vision of helping Filipinos achieve lifetime financial security.”
Serving as inspiration are four short films created by Sun Life’s in-house team of young creatives. These feature heartwarming stories of Filipinos who made the choice to own their future and bring their goals to life.
“Sinag” by Mei Solis tells the story of a daughter who is struggling to connect with her Overseas Filipino mom, until they discover a shared goal of finally being together for good.
“Kulay” by Casey Borja explores the world of a child on the autism spectrum who brings hope to his business-owner father amid a crucial time.
“Ngayon at Bukas” by JC Manzano depicts the struggle of a son struggling to find his path and finds it in an unlikely place: his father’s humble barber shop.
“Para Sa Akin” by Bea Aguilera is a funny take on how a storm of bad luck can ironically lead one to finding a bright partner.
“Sun Life is always eager to do its part as the Filipinos’ partner in achieving a more sustainable future,” Sison said. “We honor the progress that we have made together and look forward to more milestones along the way, so that more may have the freedom to live brighter.”
All these will be available on www.sunlife.co/KayaMoYan beginning June 19. Complementing the films are free learning modules designed for those who wish to build their financial portfolio. The message will be further amplified via content on Sun Life’s social platforms, @SunLifePH on Facebook, Instagram, and Tiktok.