The future is indeed bright for Filipino entrepreneurs everywhere. As the Association of Filipino Franchisers, Inc. (AFFI) successfully launched the 17th Franchise and Business Expo last February 1-3, 2019 at the World Trade Center, Pasay City.
The AFFI 17th Franchise and Business Expo carries the theme “Galing ng Pinoy: Lokal is the new Focal” and is AFFI’s first major event for the year.The exhibit showcase more than 300 exhibitors composed of some of the more popular food franchise brands around the metropolis, including service providers and other interesting business concepts. One of the major booths are from “Potato Corner”, “Sea Oil Gasoline and Diesel”, “Generics Pharmacy”, and other major food and service brands
More than just the booths, the expo attendees learned a lot from the lineup of powerhouse business speakers ready to share their knowledge. The breakout sessions throughout the 3-day event include entrepreneurship talks, on-stage demonstrations, in-depth seminars, even cultural and product presentations that may help attendees find new and potentially successful business ideas to invest in the future through franchising and likewise learn the ABCs of putting up a business.
“We at AFFI believe wholeheartedly in our local businesses and we thank them for their unselfish acts of sharing their knowledge and experiences to investors and would-be entrepreneurs through the expo. The expo is also AFFI’s commitment to continue to discover businesses and hopefully espouse an entrepreneurial mindset among many Filipinos, who may want to go into business but don’t know where to go to. We hope to achieve all these in fulfillment of AFFI’s mantra ‘Para kay God, Para sa Bayan, Para sa AFFI,” says AFFI President Marie-Joyce Co Yu, who is also President and CEO of Trueblends Tea & Coffee.
Ms. Yu also pointed out that the public can expect more AFFI activities to follow this year after the expo, one of which is the EntrepOlympics© 2018-2019 Food Edition, a competition that aims to encourage entrepreneurship among senior college students taking up any business- or food-related course with food business concepts that they may want to franchise in the future.
The Association of Filipino Franchisers, Inc. is the prime trade organization committed to promoting responsible and home-grown micro, small and medium enterprises (MSMEs) through franchising. As of November 2018, AFFI has around 221 members, with businesses counting more than 16,000 outlets, 36 percent of which are company owned and 64 percent under franchise. These businesses have remained in business for an average of 10 years, providing employment to more than 96,000 Filipinos and generating annual sales totaling Php 54.07 billion.
For more about the Association of Filipino Franchisers, Inc., visit http://affi.com.ph or follow them on Facebook, www.facebook.com/affiempoweringentrepreneurs. AFFI is headquartered at the AFFI Center, Unit R 7/F FuturePoint Plaza III Building, #111 Panay Avenue, Brgy. South Triangle, Quezon City. Call AFFI at (02) 745-3237 and 0917-5182334 or 0917-5199837. You can also email AFFI at expo@affi.com.ph.
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