Lazada 11.11 witnessed new record-high numbers in the Philippines, as Filipinos logged in by the millions to choose from over 11 Million deals available in the biggest 24-hour Shopping Festival.
Filipinos went online starting midnight of 11 November to catch the massive discounts on thousands of local and international brands. During the first hour, 1 Million shoppers have joined the occasion and 1 Million items have been immediately sold. By the end of the day, the Lazada Millionaires Club, where sellers past the P1 Million sale mark earn membership, rose to a new total of 1,141 sellers.
The Most Entertaining Shopping Festival Yet
According to Lazada, Filipinos shoppers established a new record with 11.11 combined shopping time reaching as high as 205,000,000 Minutes (comparable to the time spent watching the entire Harry Potter franchise 187,000 times) which also means that during this year’s 11.11 the traffic is 6x higher compared to a regular day.
The new record time is linked with Lazada’s expanding offerings on the platform which includes new interactive and livestreaming content such as GUESS IT!, LazGames, and new tech innovations that make online shopping more seamless and enjoyable experience for sellers and customers.
The Biggest Winners This Year.
Filipinos proved to be shopping-savvy, collecting up P170Million-worth of vouchers for the 24-hour sale run. Big discounts were used by shoppers across categories, on top of the price mark-offs that reached as high as 95%.
Among the top performing brands during 11.11 include: Xiaomi, RealMe, and Huawei for Mobile; CooCaa, Philips, and TCL under Home Appliance; Pampers, Huggies, MamyPoko under Mother & Baby; Hydro Flask, Klean Kanteen, Mitsushi under General Merchandise; Maybelline, L’Oréal Paris, Olay for Health and Beauty; and American Tourister, Adidas, FitFlop under Fashion.