Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.
“The BUMxPepsi collaboration promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation. The capsule collection will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal.
“It will be available today in all our boutiques and leading department stores nationwide,” says Nathan Luke Atienza, BUM’s VP for Marketing and Finance.
#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.
During the event, fashion and entertainment personalities came to grace the momentous event; the likes of BUM youth endorsers—Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena Chan, a TV presenter, online influencer, lifestyle blogger and host of Chinoy TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Kapamilya star—Andrea Brillantes.
For more information visit, bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter–@officialbumph.