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The SM Store Celebrates Awesome Christmas with a Cause through Shop & Share a Toy for Children

The SM Store

The SM Store initiated the “Shop & Share a Toy” program, encouraging its devoted shoppers to spread joy to children nationwide. Collaborating with SM Foundation, SM Cares, and prominent non-governmental organizations like World Vision, Good Neighbors Philippines, and UNICEF Philippines, the program allowed shoppers to donate a brand new toy for only P100 with a minimum single-receipt purchase of P3,000 at any The SM Store. Through this collaborative effort, five thousand (5,000) brand new toys were distributed to children aged 3-7 across various regions of the country.

Filipinos are renowned for many virtues — their compassionate generosity, boundless love for family, and their distinct regard for the Christmas season. The nation is famed for having the lengthiest Christmas celebration, commencing as soon as the “ber” months begin. But beyond parties and feasts, this period signifies a commitment to giving back, especially to those who have less in life, particularly the children.

The SM Store
The SM Store
The SM Store
Learners from select public schools in Compostella Cebu enjoying their brand new learning toy
The SM Store
The SM Store
The SM Store together with the LGU and DepEd are joining forces to uplift the learning experience of grade school pupils through learning toys that will help improve their creativity and mental exercise
The SM Store

A thousand pcs of brand new learning toys were donated to SM Foundation for the benefit of select day care center in Nasugbu, Batangas and Laguna.

The SM Store

3turnover 1,000 pcs of brand new learning toys to Good Neighbors Philippines intended for select schools in Hagonoy, Bulacan that are surrounded by water. 

“At The SM Store, we value the significance of sharing and giving. “Shop and Share a Toy” presents a meaningful collaboration among SM Store, partner NGOs and our loyal shoppers to bring joy to the lives of less privileged children this holiday season.” Dhinno S. Tiu, EVP SM Store.

The SM Store
The SM Store
Learners from Zamboanga Del Norte happily received their learning toys from the Shop&Share program 

There are 365 days in a year and Filipino children deserve at least one day to experience the joy and excitement of being a child through receiving their very own toy. It is because of your good hearts that SM Store was able to be an instrument not only for uplifting the spirits of the less fortunate children this Christmas but also for allowing them to achieve holistic development through play. As the holiday season continues, SM Store encourages everyone to uphold the spirit of Christmas through gift-giving, fostering values of generosity, compassion, and kindness within the community.

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