Unfold your Ultra in a Dual-screen World: Samsung debuts latest Galaxy phones at Launch Event

Samsung continues their legacy of innovation at “Ultra Unfolds”, an elegant gala at Solaire Resort Paranaque where they introduced their latest Galaxy devices – the Galaxy Z Fold7, Galaxy Z Flip7 and Watch8 series— unfolding the next chapter of ultra and unveiling the wonders of a dual-screen world.

Samsung Electronics Philippines Corporation executives at the “Ultra Unfolds” launch of Samsung’s latest Z series and Watch 8 series. From Left to Right: Michelle Tee, Ecosystem Product Marketing Manager; Mark Que, Flagship Product Marketing Manager; Yna Quimson, Head of Corporate Marketing; Jun Guevarra, Head of Mobile Experience; Daniel Choi, Mobile Experience Business Director; Joseph Aruta, Head of Product Marketing for Mobile Experience; MJ Marfori, Category Head for Flagship Mobile Experience; and Isabelle Kim, Flagship Product Marketing Manager.

Hosted by Renee Dominique and Gino Quillamor, Samsung unveiled its latest Galaxy innovations in a spectacular showcase designed to deliver extraordinary experiences to its invited guests. The unveiling also announced the #UnfoldYourUltra campaign, introducing fresh face Aiyana Perlas, who shared her remarkable journey within a dynamic dual-screen world.

MJ Marfori, Category Head for Flagship Mobile Experience at Samsung Philippines, highlights the Ultra Sleek design and form factor of the latest Galaxy Z Fold7 and Galaxy Z Flip7. Ecosystem Product Marketing Manager Michelle Tee shares the innovative features of the new Galaxy Watch8 series.

The opening program came to life with electrifying music from DJ Luanne setting the tone for an immersive evening. The celebration continued with captivating performances from the award-winning Filipino dance crew UPeepz, beloved singer-songwriter Zack Tabudlo, and the powerhouse girl group G22—hailed as the “P-pop’s Female Alphas.” Together, they brought Samsung’s ultra experience to life in unforgettable style.

Zack Tabudlo serenades the crowd with his greatest hits “Nangangamba” and “Binibini” among others during Samsung’s “Ultra Unfolds” Launch. P-pop’s Female Alphas, G22, set the stage on fire with their swag performing their hits “Boomerang”, “Pa-Pa-Pa-Palaban”, and “Filipina Queen”.

Your Ultra Sleek and Ultra Powerful Tool

Guests were able to experience the thinnest and lightest fold with Galaxy Z Fold7 showcasing improved weight and thinness. It now delivers a seamless on-the-go experience when it is folded at just 8.9 mm thick when folded and 4.2 mm thick when unfolded– a perfect match for those who want the everyday portability and intuitive feel of a traditional smartphone with the added screen size.

This experience zone also showcased the lightest flip and latest colors of the new Galaxy Z Flip7 — Blue Shadow, Jet Black, and Coral Red – that redefines the flip phone experience with its newest end-to-end FlexWindow, now measuring 4.1-inch, letting you do more without opening the phone. This Galaxy innovation is small enough to fit in your pocket but powerful enough to deliver the handiest assistance.

Unfolding Productivity with Ultra AI

As part of interactive activities, guests were also able to experience the latest smart productivity and editing tools of Galaxy AI, featuring Gemini Live and the Now Bar on the FlexWindow.

Gemini Live allows users to be productive with the assistance of Gemini conveniently allowing users to experience intrinsic, adaptive, and effortlessly efficient utilization of AI with its new update that understands what users say through speech or see through share screen or the camera, making it possible to seamlessly type or speak contextual questions without having to toggle from one app to another.

The Now Bar on the Flex Window provides even more personalized daily updates that includes traffic, reminders, calendar events and fitness summaries as well as personalized music and video recommendations based on user’s subscription and interests.

Ultra in every shot with Ultra Camera

Flagship Product Marketing Manager Mark Que showcases the Ultra Camera capabilities of the latest Galaxy Z series – the Galaxy Z Fold7’s 200MP camera and the Galaxy Z Flip7’s 50MP selfie camera. Flagship Product Marketing Manager Isabelle Kim highlights the innovative Galaxy AI tools featured in the latest Galaxy Z series, designed to enhance everyday lifestyles.

Guests were also able to experience the ultra 200MP camera of Galaxy Z Fold7. This brings the best camera experience in a Galaxy foldable device yet that ensures stunning results in every click. AI-enhanced imaging optimizes lighting, detail and realism automatically that makes photos and videos stay at their highest quality. Moreover, the Galaxy Z Flip7 offers a dual rear camera system that offers a 50MP Wide and 12MP Ultra-Wide lens that delivers a flagship-level clarity in any lighting, perfect for taking crisp hands-free selfies at any angle with the advanced ProVisual Engine.

Health AI, Your Revolutionary Health Assistant

Samsung’s thinnest and lightest fold yet, the Galaxy Z Fold7 with the pocketable and powerful Galaxy Z Flip7 available in different colors – Blue Shadow, Jetblack, and Coralred.

At the launch, the Health AI experience zone unveiled the new Galaxy Watch8 series—Samsung’s thinnest and most comfortable smartwatches yet. The Galaxy Watch8 and Watch8 Classic blend iconic design with advanced health tracking and personalized AI features. Tailored for diverse lifestyles, they offer tools like Running Coach, which assesses fitness levels and provides real-time, customized training, and Vascular Load, which monitors stress on the vascular system for smarter wellness support

The Galaxy Watch8 blends iconic design with advanced health tracking and personalized AI features.

Thinking of getting your own foldable? Join Samsung’s Unfold Your Ultra Challenge for a chance to win a Galaxy Z series device! Just film a video showing your casual look, do the folding gesture to transition, then reveal your “Ultra” self by expanding your arms and zooming out. Submit your entry by August 12, 2025, for a shot at exciting prizes: two Galaxy Watch8 winners (3rd place), two Galaxy Z Flip7 winners (2nd place), and one grand prize winner of the Galaxy Z Fold7. Visit http://spr.ly/UnfoldYourUltraPH for full mechanics and to join.

Until July 31, you can pre-order the latest Galaxy Z Fold7 and Galaxy Z Flip7, and Galaxy Z Flip7 FE and enjoy up to 50% off with a trade-in device. Get a free storage upgrade – from 256GB to 512GB – worth up to P8,000 for the Galaxy Z Fold7 and Galaxy Z Flip7 and P4,000 for the Galaxy Z Flip FE – or pair your Galaxy foldable device with the latest Watch8 and unlock up to 30% off.

On top of these exciting promos, you may also avail of exclusive 0% installment offers up to 36 months from select banks and credit cards! Visit https://www.samsung.com/ph/offer/offline/2025/galaxy-z-series-flexi-payments/ for the full list of offers per bank or visit a Samsung Experience Store near you.

For more information on the latest Galaxy devices, visit https://www.samsung.com/ph/ or https://www.facebook.com/SamsungPH.