Delightful facts about Universal Robina Corporation’s Classic Snacks

Universal Robina Corporation

Universal Robina Corporation’s (URC) variety of food and drinks has been a trademark of the classic treats you’ve grown to love. Get to know more about these delightful goodies with these interesting facts!

Filipinos love to eat. This appetite has turned classic Pinoy treats into go-to snacks to satisfy cravings and food habits. For some, these goodies not only satisfied their tastebuds, but have become part of life’s unforgettable moments.

Chiz Curls

Did you know that your fave childhood snack, Chiz Curls, is Universal Robina Corporation’s first branded snack product? And the kiddie characters in the packaging? They have names: Carl and Curlette! So, the next time you grab a bag of Chiz Curls, remember to say hi to them!

Universal Robina Corporation
Chiz Curls is URC’s first branded snack product


Since the 60s, the crowd-favorite Chippy has been part of barkada trips, recess moments, and weekends at home watching morning cartoons and anime. Good thing it’s always been such an affordable and yummy snack! Speaking of which, Jack ‘n Jill named the snack Chippy because it was sold at a friendly price during its launch back then.

Universal Robina Corporation
Launched in the 60s, Jack ‘n Jill Chippy Barbeque has been one of the staple snacks of Pinoys


Remember the hexagonal box filled with Cream-O you get after finishing all chores or doing great in school? Those were good times, indeed. History tells that the first Cream-O product URC released are the chocolate-coated cookie sandwiches packed in those iconic hexagonal boxes. These are now called Cream-O Premium, a limited-edition Cream-O variant. You can grab this, and many other cookie variants of Cream-O, in select stores nationwide.

Universal Robina Corporation
Aside from its well-loved Vanilla flavor, Cream-O is has several cookie variants.

Great Taste Coffee

Great Taste Coffee has always been one of the Filipinos’ go-to coffee brands. This popular coffee brand has many firsts in the Philippine coffee market, pioneering the 3-in-1 coffee mixes and Twin Packs. It is also the first to launch White coffee, a creamier coffee mix formulated to cater to the taste buds of coffee drinkers.

Universal Robina Corporation
URC expands its portfolio of “firsts” by pioneering Great Taste White.

Blend 45

Speaking of coffee, did you know that Blend 45 was the largest-selling coffee brand in the market when it was launched in the 60s? For years, Blend 45 had the monicker “Pinoy Coffee”! So, why not make a mug and enjoy reminiscing the good old times with Blend 45?

Universal Robina Corporation
Blend 45 is URC’s first coffee brand launched in the 60s


Since its launch in 2006, the C2 brand has long been a well-loved ready-to-drink tea of Filipinos. But did you know that apart from the Philippines, there are also lots of C2 fans across Southeast Asia? It’s also quite popular in Vietnam! So, when traveling is allowed again and you get the chance to visit the country, make sure to grab a bottle of some of their unique C2 flavors while you enjoy the sights of your trip!

Universal Robina Corporation
C2 is the first ready-to drink tea beverage in the Philippine market.


Are you busy with school or work? You can brighten up your day with enjoyable treats like Maxx Candy. It is one of Universal Robina Corporation’s first candy brands launched in 1993. And the late actor, Max Alvarado, was one of the first endorsers of Maxx.

Universal Robina Corporation
URC launched candy brand Maxx in 1993


Filipinos are known to have a sweet tooth with a particular liking to chocolate. One of the go-to sweets of Pinoys is Nips. First launched in the 1960s, Nips is Universal Robina Corporation’s first branded chocolate. The name came from the reversed word spin, which is the first step in the manufacturing process of these candy-coated chocolate lentils. 

Universal Robina Corporation
Jack ‘n Jill Nips has been delighting chocolate lovers since the 60s.


Jack ‘n Jill’s Nova, the first locally manufactured multigrain snack in the Philippines, has made a name for itself amongst the healthy snacks available in the market. Each chip is made from 4 fiber-rich grains making it a delicious guilt-free snack so you can have as much as you want!

Universal Robina Corporation
Fiber-rich snack Jack ‘n Jill Nova is the first multigrain snack in the Philippines.

Satisfy your cravings for these classic Universal Robina Corporation Pinoy snacks the next time you visit the supermarket near you. For a more convenient shopping experience, you can also order these online.

For 65 years, snack and beverage maker Universal Robina Corporation has been delighting Filipino consumers with good food choices. As an innovator, the company intends to always offer something fresh and delightful for everyone.

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